一 | 北京时间1月11日晨报，《华尔街日报》今天发表文章称，苹果（以下简称“苹果”）正在彻底改变公司战略，准备在其坚实的花园墙上打几个洞。多年来，苹果无与伦比的用户体验主要是通过将软件和服务与硬件捆绑在一起实现的。在今年的CES展上，很明显苹果准备尝试一些不同的东西。 The countdown has officially begun for the sixth edition of the much-awaited Filmfare OTT Awards 2025, set to take place in Mumbai on December 15, 2025. As excitement builds for an evening dedicated to celebrating outstanding talent in acting, direction and technical artistry, Filmfare is now revealing this year’s nominations. Spanning 38 diverse categories, the list highlights the creativity, innovation and excellence, shaping India’s streaming landscape. With anticipation growing amongst creators and audiences alike, the announcement sets the stage for a memorable ceremony honouring exceptional contributions across the world of digital entertainment. Here are the nominations for Filmfare OTT Awards 2025: In This Article BEST SERIESBEST DIRECTOR, SERIESBEST ACTOR, SERIES (MALE): DRAMABEST ACTOR, SERIES (FEMALE): DRAMABEST SUPPORTING ACTOR, SERIES (MALE ): DRAMABEST SUPPORTING ACTOR, SERIES (FEMALE ): DRAMABEST ACTOR, SERIES (MALE): COMEDYBEST ACTOR, SERIES (FEMALE): COMEDYBEST SUPPORTING ACTOR, SERIES (MALE ): COMEDYBEST SUPPORTING ACTOR, SERIES (FEMALE ): COMEDYBEST STORY, SERIESBEST DIALOGUE, SERIESBEST ORIGINAL SCREENPLAY, SERIESBEST COMEDY (SERIES/SPECIALS)BEST (NON FICTION) ORIGINAL (SERIES/SPECIAL)BEST FILM, WEB ORIGINALBEST DIRECTOR, WEB ORIGINAL FILMBEST ACTOR, WEB ORIGINAL FILM (MALE)BEST ACTOR, WEB ORIGINAL FILM (FEMALE)BEST SUPPORTING ACTOR, WEB ORIGINAL FILM (MALE)BEST SUPPORTING ACTOR, WEB ORIGINAL FILM (FEMALE)BEST ADAPTED SCREENPLAY, SERIESBEST CINEMATOGRAPHER, SERIESBEST PRODUCTION DESIGN, SERIESBEST EDITING, SERIESBEST COSTUME DESIGN, SERIESBEST BACKGROUND MUSIC, SERIESBEST MUSIC ALBUM, SERIESBEST VFX, SERIESBEST SOUND DESIGN, SERIESBEST STORY (WEB ORIGINAL FILM)BEST ORIGINAL SCREENPLAY (WEB ORIGINAL FILM)BEST DIALOGUE, WEB ORIGINAL FILMBEST CINEMATOGRAPHER (WEB ORIGINAL FILM)BEST PRODUCTION DESIGN (WEB ORIGINAL FILM)BEST EDITING (WEB ORIGINAL FILM)BEST BACKGROUND MUSIC (WEB ORIGINAL FILM)BEST SOUND DESIGN (WEB ORIGINAL FILM)BEST SERIES BLACK WARRANT FREEDOM AT MIDNIGHT IC 814: THE KANDAHAR HIJACK KHAUF PAATAL LOK SEASON 2 THE HUNT: THE RAJIV GANDHI ASSASSINATION CASE BEST DIRECTOR, SERIES ANUBHAV SINHA (IC 814: THE KANDAHAR HIJACK) AVINASH ARUN DHAWARE (PAATAL LOK SEASON 2) NAGESH KUKUNOOR (THE HUNT: THE RAJIV GANDHI ASSASSINATION CASE) NIKKHIL ADVANI (FREEDOM AT MIDNIGHT) PANKAJ KUMAR & SURYA BALAKRISHNAN (KHAUF) PUSHKAR SUNIL MAHABAL (BLACK, WHITE & GRAY- LOVE KILLS) VIKRAMADITYA MOTWANE, SATYANSHU SINGH, ARKESH AJAY, AMBIECKA PANDIT, ROHIN RAVEENDRAN(BLACK WARRANT) BEST ACTOR, SERIES (MALE): DRAMA AMIT SIAL (THE HUNT: THE RAJIV GANDHI ASSASSINATION CASE) JAIDEEP AHLAWAT (PAATAL LOK SEASON 2) KAY KAY MENON (SHEKHAR HOME) ROSHAN MATHEW (KANKHAJURA) VIJAY VARMA (IC 814: THE KANDAHAR HIJACK) ZAHAN KAPOOR (BLACK WARRANT) BEST ACTOR, SERIES (FEMALE): DRAMA AADITI POHANKAR (EK BADNAAM AASHRAM S3 PART 2) MAANVI GAGROO (HALF LOVE HALF ARRANGED SEASON 2) MONIKA PANWAR (KHAUF) RASIKA DUGAL (SHEKHAR HOME) SAMANTHA RUTH PRABHU (CITADEL: HONEY BUNNY) SHABANA AZMI (DABBA CARTEL) BEST SUPPORTING ACTOR, SERIES (MALE ): DRAMA ANURAG THAKUR (BLACK WARRANT ) ISHWAK SINGH (PAATAL LOK SEASON 2) PARAMVIR SINGH CHEEMA (BLACK WARRANT) RAHUL BHAT (BLACK WARRANT) RAJAT KAPOOR (KHAUF) RAJENDRA CHAWLA (FREEDOM AT MIDNIGHT) BEST SUPPORTING ACTOR, SERIES (FEMALE ): DRAMA DIVYA DUTTA (BANDISH BANDITS SEASON 2) GEETANJALI KULKARNI (KHAUF) NIMISHA SAJAYAN (DABBA CARTEL) PATRALEKHAA (IC 814: THE KANDAHAR HIJACK) SHEEBA CHADHA (BANDISH BANDITS SEASON 2) TILLOTAMA SHOME (PAATAL LOK SEASON 2) BEST ACTOR, SERIES (MALE): COMEDY AMOL PARASHAR (GRAM CHIKITSALAY) BARUN SOBTI (RAAT JAWAAN HAI) GAJRAJ RAO (DUPAHIYA) JITENDRA KUMAR (PANCHAYAT SEASON 4) RAGHUBIR YADAV (PANCHAYAT SEASON 4) SPARSH SHRIVASTAVA (DUPAHIYA) BEST ACTOR, SERIES (FEMALE): COMEDY ANANYA PANDAY (CALL ME BAE) ANJALI ANAND (RAAT JAWAAN HAI) NEENA GUPTA (PANCHAYAT SEASON 4) PRIYA BAPAT (RAAT JAWAAN HAI) SHIVANI RAGHUVANSHI (DUPAHIYA) SUNITA RAJWAR (PANCHAYAT SEASON 4) BEST SUPPORTING ACTOR, SERIES (MALE ): COMEDY AKASH MAKHIJA (GRAM CHIKITSALAY) ASHOK PATHAK (PANCHAYAT SEASON 4) CHANDAN ROY (PANCHAYAT SEASON 4) DURGESH KUMAR (PANCHAYAT SEASON 4) FAISAL MALIK (PANCHAYAT SEASON 4) VINAY PATHAK (GRAM CHIKITSALAY) BEST SUPPORTING ACTOR, SERIES (FEMALE ): COMEDY AKANSHA RANJAN KAPOOR (GRAM CHIKITSALAY) ANJUMAN SAXENA (DUPAHIYA) GARIMA VIKRANT SINGH (GRAM CHIKITSALAY) RENUKA SHAHANE (DUPAHIYA) SANVIKAA (PANCHAYAT SEASON 4) SONALI KULKARNI (OOPS AB KYA?) BEST STORY, SERIES CHANDAN KUMAR (PANCHAYAT SEASON 4) CHIRAG GARG & AVINASH DWIVEDI (DUPAHIYA) PUSHKAR SUNIL MAHABAL (BLACK, WHITE & GRAY- LOVE KILLS) SMITA SINGH (KHAUF) SUDIP SHARMA (PAATAL LOK SEASON 2) VASANT NATH, NEHA VEENA SHARMA (ZIDDI GIRLS) BEST DIALOGUE, SERIES ANUBHAV SINHA & TRISHANT SRIVASTAVA (IC 814: THE KANDAHAR HIJACK) CHIRAG GARG & AVINASH DWIVEDI (DUPAHIYA) PUSHKAR SUNIL MAHABAL (BLACK, WHITE & GRAY- LOVE KILLS) SATYANSHU SINGH & ARKESH AJAY (BLACK WARRANT) SMITA SINGH (KHAUF) SUDIP SHARMA, ABHISHEK BANERJEE, RAHUL KANOJIA, TAMAL SEN (PAATAL LOK SEASON 2) BEST ORIGINAL SCREENPLAY, SERIES CHANDAN KUMAR (PANCHAYAT SEASON 4) PUSHKAR SUNIL MAHABAL (BLACK, WHITE & GRAY- LOVE KILLS) SMITA SINGH (KHAUF) SUDIP SHARMA, ABHISHEK BANERJEE, RAHUL KANOJIA, TAMAL SEN (PAATAL LOK SEASON 2) BEST COMEDY (SERIES/SPECIALS) CALL ME BAE (COLIN D'CUNHA) DUPAHIYA (SONAM NAIR) GRAM CHIKITSALAY (RAHUL PANDEY) OOPS AB KYA? (PREM MISTRY & DEBATMA MANDAL) PANCHAYAT SEASON 4 (AKSHAT VIJAYWARGIYA & DEEPAK KUMAR MISHRA) RAAT JAWAAN HAI (SUMEET VYAS) BEST (NON FICTION) ORIGINAL (SERIES/SPECIAL) ANGRY YOUNG MEN (NAMRATA RAO) FABULOUS LIVES VS BOLLYWOOD WIVES SEASON 3 (UTTAM RAMKRISHNA DOMALE) FOLLOW KAR LO YAAR SEASON 1 (SANDEEP KUKREJA) IN TRANSIT (AYESHA SOOD) THE ROSHANS (SHASHI RANJAN) VIR DAS: FOOL VOLUME (VIR DAS) BEST FILM, WEB ORIGINAL AGNI CTRL GIRLS WILL BE GIRLS SECTOR 36 STOLEN THE MEHTA BOYS BEST DIRECTOR, WEB ORIGINAL FILM ADITYA NIMBALKAR (SECTOR 36) BOMAN IRANI (THE MEHTA BOYS) KARAN TEJPAL (STOLEN) RAHUL DHOLAKIA (AGNI) SHUCHI TALATI (GIRLS WILL BE GIRLS) VIKRAMADITYA MOTWANE (CTRL) BEST ACTOR, WEB ORIGINAL FILM (MALE) ABHISHEK BACHCHAN (KAALIDHAR LAAPATA) ABHISHEK BANERJEE (STOLEN) ISHWAK SINGH (BERLIN) MANOJ BAJPAYEE (DESPATCH) NAWAZUDDIN SIDDIQUI (COSTAO) PRATIK GANDHI (AGNI)R MADHAVAN (AAP JAISA KOI) VIKRANT MASSEY (SECTOR 36) BEST ACTOR, WEB ORIGINAL FILM (FEMALE) ANANYA PANDAY (CTRL) KRITI SANON (DO PATTI) PREETI PANIGRAHI (GIRLS WILL BE GIRLS) SANYA MALHOTRA (MRS) SHEEBA CHADHA (KAUSHALJIS VS KAUSHAL) TAAPSEE PANNU (PHIR AAYI HASSEEN DILLRUBA) YAMI GAUTAM (DHOOM DHAAM) BEST SUPPORTING ACTOR, WEB ORIGINAL FILM (MALE) AVINASH TIWARY (THE MEHTA BOYS) DAIVIK BAGHELA (KAALIDHAR LAAPATA) DEEPAK DOBRIYAL (SECTOR 36) JITENDRA JOSHI (AGNI) SHAHEER SHEIKH (DO PATTI) SHUBHAM VARDHAN (STOLEN) BEST SUPPORTING ACTOR, WEB ORIGINAL FILM (FEMALE) ARRCHITA AGARWAAL (DESPATCH) AYESHA RAZA (AAP JAISA KOI) KANI KUSRUTI (GIRLS WILL BE GIRLS) MIA MAELZER (STOLEN) SAIYAMI KHER (AGNI) SOHA ALI KHAN (CHHORII 2) BEST ADAPTED SCREENPLAY, SERIES ABHINANDAN GUPTA, ADWITIYA KARENG DAS, GUNDEEP KAUR & REVANTA SARABHAI (FREEDOM AT MIDNIGHT) ANUBHAV SINHA & TRISHANT SRIVASTAVA (IC 814: THE KANDAHAR HIJACK) CHANDAN ARORA, SANDEEP JAIN (KANKHAJURA) NAGESH KUKUNOOR, ROHIT BANAWLIKAR & SRIRAM RAJAN (THE HUNT: THE RAJIV GANDHI ASSASSINATION CASE) SATYANSHU SINGH & ARKESH AJAY (BLACK WARRANT) BEST CINEMATOGRAPHER, SERIES AVINASH ARUN DHAWARE (PAATAL LOK SEASON 2) EESHIT NARAIN (DABBA CARTEL) EWAN MULLIGAN & RAVI KIRAN AYYAGARI (IC 814: THE KANDAHAR HIJACK) PANKAJ KUMAR (KHAUF) SANGRAM GIRI (THE HUNT: THE RAJIV GANDHI ASSASSINATION CASE) SAUMYANANDA SAHI (BLACK WARRANT) BEST PRODUCTION DESIGN, SERIES SUMIT BASU, SNIGDHA BASU, RAJNISH HEDAO (IC 814: THE KANDAHAR HIJACK) MUKUND GUPTA (BLACK WARRANT) MUKUND GUPTA (PAATAL LOK SEASON 2) NITIN ZIHANI CHOUDHARY (KHAUF) PAYAL GHOSE KAUL (THE ROYALS) PRIYA SUHASS, SURABHI VERMA (FREEDOM AT MIDNIGHT) SHRUTI GUPTE (DABBA CARTEL) BEST EDITING, SERIES AMARJIT SINGH (IC 814:THE KANDAHAR HIJACK) CHANDRASHEKHAR PRAJAPATI (GRAM CHIKITSALAY) FAROOQ HUNDEKAR (THE HUNT: THE RAJIV GANDHI ASSASSINATION CASE) MANAS MITTAL & PARIKSHHIT JHA (DABBA CARTEL) SANYUKTA KAZA (PAATAL LOK SEASON 2) TANYA CHHABRIA (BLACK WARRANT) TANYA CHHABRIA (KHAUF) BEST COSTUME DESIGN, SERIES AASTHA SHARMA (THE ROYALS) AYESHA DASGUPTA (FREEDOM AT MIDNIGHT) GOPIKA GULWADI (THE HUNT: THE RAJIV GANDHI ASSASSINATION CASE) ROHIT CHATURVEDI (DABBA CARTEL) VISHAKHA KULLARWAR, JOE MANSOORI (IC 814: THE KANDAHAR HIJACK) BEST BACKGROUND MUSIC, SERIES ADITYA N. & NAYANTARA BHATKAL (THE ROYALS) ALOKANANDA DASGUPTA (KHAUF) ASHUTOSH PHATHAK (FREEDOM AT MIDNIGHT) NAREN CHANDAVARKAR & BENEDICT TAYLOR (PAATAL LOK SEASON 2) SOUUMIL SHRINGARPURE (BANDISH BANDITS SEASON 2) ALEX LAMY & RICHARD HARVEY (IC 814: THE KANDAHAR HIJACK) BEST MUSIC ALBUM, SERIES AKASHDEEP SENGUPTA (BANDISH BANDITS SEASON 2) ALEX LAMY & RICHARD HARVEY (IC 814: THE KANDAHAR HIJACK) ANURAG SAIKIA (PANCHAYAT SEASON 4) ANURAG SAIKIA, MADHUBANTI BAGCHI, AMARABHA BANERJEE, RAJ SHEKHAR, VARUN JAIN, ROMY (MISMATCHED SEASON 3) GAURAV RAINA & TARANA MARWAH (DABBA CARTEL) SHIVAM & ANUJ (YEH KAALI KAALI ANKHEIN SEASON 2) BEST VFX, SERIES DIPEN BHASKAR & VIVEK DEY (IC 814: THE KANDAHAR HIJACK) PHANTOM FX (KHAUF) YFX (YRF STUDIOS) (MANDALA MURDERS) BEST SOUND DESIGN, SERIES ANITA KUSHWAHA (IC 814: THE KANDAHAR HIJACK) BIGYNA DAHAL (KHAUF) KUNAL LOLSURE (BANDISH BANDITS SEASON 2) PRANAV SHUKLA (DABBA CARTEL) TONY BABU (THE HUNT: THE RAJIV GANDHI ASSASSINATION CASE) VINIT D'SOUZA (PAATAL LOK SEASON 2) BEST STORY (WEB ORIGINAL FILM) AVINASH SAMPATH (CTRL) BOMAN IRANI & ALEXANDER DINELARIS (THE MEHTA BOYS) KARAN TEJPAL, GAURAV DHINGRA, SWAPNIL SALKAR (STOLEN) MADHUMITA (KAALIDHAR LAAPATA) RAHUL DHOLAKIA (AGNI) SHUCHI TALATI (GIRLS WILL BE GIRLS) BEST ORIGINAL SCREENPLAY (WEB ORIGINAL FILM) AVINASH SAMPATH (CTRL) BODHAYAN ROYCHAUDHURY (SECTOR 36) BOMAN IRANI & ALEXANDER DINELARIS (THE MEHTA BOYS) RAHUL DHOLAKIA (AGNI) SHUCHI TALATI (GIRLS WILL BE GIRLS) BEST DIALOGUE, WEB ORIGINAL FILM ADITYA DHAR (DHOOM DHAAM) AMITOSH NAGPAL (KAALIDHAR LAAPATA) KANIKA DHILLON (PHIR AAYI HASSEEN DILLRUBA) RADHIKA ANAND & JEHAN HANDA (AAP JAISA KOI) SUMUKHI SURESH (CTRL) VIJAY MAURYA (AGNI) BEST CINEMATOGRAPHER (WEB ORIGINAL FILM) DEBOJEET RAY (AAP JAISA KOI) ISSHAAN GHOSH (STOLEN) K U MOHANAN (ISC) (AGNI) KRISH MAKHIJA (THE MEHTA BOYS) SAURABH GOSWAMI (SECTOR 36) SIDDHARTH DIWAN (ISC) (DESPATCH) BEST PRODUCTION DESIGN (WEB ORIGINAL FILM) SUMIT BASU, SNIGDHA BASU & RAJNISH HEDAO (AGNI) APARNA SUD (AAP JAISA KOI) AVYAKTA KAPUR (GIRLS WILL BE GIRLS) SHRUTI GUPTE (DESPATCH) SUBRATA CHAKRABORTY & AMIT RAY (SECTOR 36) YASHIKA GOR (CTRL) BEST EDITING (WEB ORIGINAL FILM) DEEPA BHATIA (AGNI) JAHAAN NOBLE (CTRL) MANAS MITTAL & SAMARTH DIXIT (DESPATCH) NAMAN ARORA & HEMAL KOTHARI (DO PATTI) A SREEKAR PRASAD (SECTOR 36) BEST BACKGROUND MUSIC (WEB ORIGINAL FILM) ARPAD BONDY (STOLEN) GULRAJ SINGH (THE MEHTA BOYS) JUSTIN PRABHAKARAN (AAP JAISA KOI) PIERRE OBERKAMPF (GIRLS WILL BE GIRLS) SHOR POLICE- CLINTON CEREJO & BIANCA GOMES (DHOOM DHAAM) SNEHA KHANWALKAR (CTRL) BEST SOUND DESIGN (WEB ORIGINAL FILM) DHRUV PAREKH (CTRL) PM SATHEESH & MANOJ M GOSWAMI (AGNI) PRASENJIT DAS, COLIN FAVRE- BULLE, CAROLE VERNER & LAURE ARTO (GIRLS WILL BE GIRLS) PRITAM DAS (DESPATCH) SUSMIT BOB NATH (STOLEN) Also Read: Filmfare OTT Awards 2025 - Winners, Nominees, and Highlights。三星周一宣布，苹果的iTunes软件将在三星的智能电视上发布。从今年春天开始，三星智能电视将提供iTunes电影和电视节目，并支持苹果的无线标准AirPlay2，允许内容通过iPhone和其他设备直接传送到这些电视上。随后，包括LG、Vizio和Sony在内的其他电视制造商宣布支持AirPlay2。
二 | 去年12月，亚马逊还宣布苹果音乐音乐将进入亚马逊的Echo智能扬声器。一位敏锐的苹果观察家可能会问：苹果电视会是什么样子？homepod呢？他们似乎在风中摇摆不定，而且有了这些更受欢迎的设备（三星和亚马逊等），苹果电视和homepod似乎没有什么不同。尽管苹果在2003年将iTunes移植到了Windows上，并帮助推动了新的服务和iPod的发展，但这一策略在很大程度上对苹果来说并不熟悉。但对于谷歌（使用Gmail不一定需要安卓手机）、亚马逊（阅读亚马逊的电子书不一定需要Kindle），甚至近几年来的微软，这些都很熟悉。
三 | 在史蒂夫鲍尔默（SteveBallmer）的领导下，微软的特点是“视窗无处不在”战略。根据这一策略，微软的大多数产品必须运行在或至少支持公司的核心操作系统上。但在SatyaNadella时代，微软的特点是将微软的服务快速应用于所有可能的设备，特别是那些运行苹果或谷歌操作系统的设备。这一战略取得了良好的回报，如今微软的价值超过了苹果。苹果并不是第一家试图控制其生态系统所有部分的大公司，微软和索尼以前也有过类似的经历。但这种策略并不是永久性的。随着苹果在中国市场步履蹒跚，智能手机面临寒冬的销售，开放不仅可能是维持苹果增长的一种手段，而且最终也是一种生存手段。今天，苹果似乎愿意牺牲一些硬件收入来发展自己的服务业务。当然，这些只是初步的步骤，在苹果感受到压力之前还有很长的路要走，例如，将iOS许可给华为。
四 | ”在某种程度上，这有点像苹果的辩护，”技术分析师帕特里克·莫赫德说。
五 | 他补充说，并不是每个人都会为苹果的品牌娱乐设备支付高额费用。因此，苹果现在希望在更广阔的市场（即开放战略）上下赌注，以增加其整体用户群。当然，苹果将硬件销售与服务收入脱钩的行动不太可能很快发生。上周，苹果将其第一季度（2018年第四季度）盈利预测调整为840亿美元，从890亿美元降至930亿美元。苹果表示，这主要是由于iPhone在大中华区的销量下滑。苹果股价在宣布后大幅下跌。但与此同时，苹果重申其服务业务的增长：比一年前增长18%，尽管分析师预计增长24%。
六 | 这表明，苹果的硬件销售和服务收入密切相关。那么，我们如何才能增加服务收入来弥补移动电话销售的下降，正如库克最近提出的那样？Murhead说，苹果宣布收入低于预期的时机似乎与将其服务扩展到竞争对手的设备有关，但像这样的硬件和软件集成交易可能需要数年时间。
七 | 例如，苹果取消了设备中的特殊芯片必须经过苹果认证才能支持AirPlay2的要求。这促使一些顶级电视品牌开始支持AirPlay2。这不是真正的内容合作关系，但现在，至少在Vizio上，“嘿，Siri，玩间谍6：完全解体。”与三星的交易相对来说比较深入。
八 | 它包括一个允许100多个国家的用户下载和播放苹果iTunes电影和电视节目的应用程序。此外，不仅今年的新设备，通过固件升级，2018年三星电视也支持。苹果可能在美国的高端智能手机市场占据主导地位，但在世界其他地区，安卓系统是一种常态。”这可能是世界其他四分之三的人第一次尝到苹果，”Mulhead说。如果“苹果正在开发类似于Netflix的流媒体服务”的报告是真的，那么所有这些都更有意义。无论采用何种形式，苹果都准备投资10亿美元用于原始程序设计。如果苹果想要获得足够的注册用户，它必须与苹果电视的界限相冲突。目前，苹果的市场份额很弱：仅占美国流媒体设备客户的15%，低于2016年的19%。从长远来看，苹果的服务迁移策略可能会对公司有所帮助，但也有潜在的负面影响：在某种程度上，苹果正在复制其竞争对手的策略，并在某种程度上依赖于这些策略。
九 | 因此，值得一问：苹果是否缺乏创新？。
十 |
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