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Restaurant chain Chef Fei removes controversial slogan amid online scrutiny_我的网站

一 |     (ECNS) -- Days of torrential rain have triggered severe flooding in Longzhou County, Guangxi Zhuang Autonomous Region, cutting road access to multiple villages and leaving residents isolated. Rescue teams have been using boats in relay operations to deliver emergency supplies to stranded residents, local authorities said.    The flooding in Shangjin Township has affected 1,479 households, or 3,719 people, according to Hou Yong, a local official. As of 9:30 a.m. Tuesday, 27 village settlements in the township had been cut off due to damaged roads. Power supplies had been disrupted in 22 settlements, while four had lost internet access and 14 were without running water.    Floodwaters had entered 329 homes, affecting 902 people, while more than 20,000 mu (about 1,333 hectares) of cropland had been submerged. All residents of the flooded homes had been evacuated and relocated in advance, Hou said.    More than 60 rescuers were mobilized in Shangjin Township on Tuesday, using assault boats and inflatable dinghies to establish emergency water-and-land supply routes.    Meng Lichun, head of Shangjin Township, said most stranded villagers had moved to the upper floors of their homes and did not require large-scale evacuation. The immediate priorities were delivering daily necessities and providing emergency medical assistance to critically ill patients, she said. Rescue teams aimed to complete supply deliveries to remote villages before nightfall.    The local emergency command post had three assault boats at its disposal, with two used to transport supplies and one kept on standby for emergency response.    At 5:30 p.m., rescuers reached Huashan Tun, where residents who had been stranded by floodwaters finally received relief supplies.    "I'm 54 years old, and I've only seen flooding this severe once before, in 1986," said villager Huang Xuhua.    The water rose rapidly, Huang said. After the village lost power, refrigerators stopped working, raising concerns among some residents about food shortages. The timely arrival of government supplies had helped ease the immediate difficulties, he added.    Fu Quan, a township official, said rescue teams distributed milk, bread, porridge, bottled water and other necessities based on the needs of affected villages.    Authorities had issued early warnings ahead of the flooding, advising residents to move electrical appliances and gas canisters to upper floors. Personnel were also assigned to purchase and deliver supplies to elderly residents, people who were ill and those with limited mobility.    Emergency supply coverage had been secured for all six affected settlements in Yunjiang Village. Medicines for remote communities were being delivered by drone and assault boat to ensure residents' basic medical and daily needs were met.    "We have successfully transferred three patients with uremia over the past two days and taken them to Longzhou County People's Hospital for dialysis," Meng said.     (By Zhang Dongfang)                        。

二 |     (ECNS) -- Hunan cuisine restaurant chain Chef Fei has begun removing its long-running slogan, "National King of Stir-Fried Pork," following widespread online debate over how the title was awarded.    Chef Fei (Feidachu), which operates more than 200 restaurants across China, has come under scrutiny in recent days over the slogan -- prominently used in its branding for nearly six years.    The title was awarded in late 2020 by the China Cuisine Association following an entirely online "National Stir-Fried Pork Competition."    Contestants were required to submit a three- to five-minute cooking video along with photos of their dishes. The final results were based equally on public online voting and scores from professional judges who assessed the submissions remotely, with no live tasting or blind taste test involved.    Chef Fei founder Fei Lianghui received 19,278 public votes, ranking first in the competition and earning the title "National King of Stir-Fried Pork."    The phrase was subsequently displayed beneath the Chef Fei logo at its restaurants and was also chanted by staff when serving the chain's signature dish, stir-fried pork with chili peppers.    After details of the competition's judging process resurfaced on Chinese social media in early August 2026, the issue quickly became a trending topic.    Critics questioned how the taste and quality of a dish could be properly judged based solely on videos and photos. Legal experts also raised concerns that the phrase "National King" could be interpreted as an absolute or superlative advertising claim, potentially placing it in a gray area under China's advertising regulations.    Questions were also raised over the commercial use of the title, as the original award was granted to Fei Lianghui as an individual rather than to the restaurant chain itself.    Reporters have since noticed signs that Chef Fei is quietly phasing out the slogan. The phrase has disappeared from the brand's official customer service messages.        At several restaurants in Beijing, the slogan could still be seen on printed menus, but it was no longer used in in-store broadcasts. Some interior walls also showed signs that promotional wording had been removed, while staff had stopped referring to the title when serving the signature dish.    (By Helen Mo, intern Xu Wenda)                    。

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Published on:18:05:54